Lioness of Hollywood, Part II
L. to r.: Après le Repas by Pierre Bonnard painted in 1925 sold at Christie's in November 1998 for $8 million; The Goetzes' private secretary Sonja Gilbert in the dining room on Delfern Drive in Holmby Hills.
“The three greatest art collections in Hollywood,” recalled Billy Wilder about the Golden era of the movies, “were Edward G. Robinson, Josef von Sternberg and William Goetz. Eddie G. lost his collection when he divorced his wife Gladys and she made him sell everything they owned (including the living room couch) and the best of it ended up in the hands of Stavros Niarchos. Von Sternberg sold all his Impressionists in the 1940s and started all over collecting the Abstract Expressionists. William Goetz’ collection was started at the behest of his wife Edith, the eldest daughter of Hollywood’s king, Louis B. Mayer, outlasting them all until it was auctioned off at Christie’s in New York after her death in 1988.”

Great collections always conceal a subtext of great personal drama. The Goetz Collection stood before the motley and brilliant Hollywood elite as the ultimate bastion of taste, wealth and political power in the film industry. Its accumulation, first just the act of a devoted husband anxious to please, turned into a quiet obsession not so much to acquire art as to show Them – them being Dad and – especially Sister.

Edie, as she was known, would often say forty years later that she was inspired to collect by the beautiful pictures of Edward G. Robinson and that she had to push Billy into it.

“Oh Eddie,” she claimed to have appealed many times in a little girl, who-me tone of voice to the silver screen’s Public Enemy Number One, “how can I get my Billy to buy pictures?” Billy already collected first editions. That wasn’t good enough for Edie. “Books are dead,” she exhorted. “Pictures live!”

Collecting art, mainly the then fashionable (and still relatively cheap) Impressionists, was already being done by Irene and David Selznick who started buying by the mid-1930s, and this was the key. The Mayer girls, brought up under the maniacally ever-watchful eye of their father and mother, grew up in a world where the only culture was the movies. They had no higher education because their father wouldn’t let them out of his sight. Although Edie had natural artistic abilities, art to them was whatever their father’s art directors created (which included their famous house at the beach in Santa Monica – later owned by Peter and Patricia Kennedy Lawford, and still standing).
The Goldwyn lot in 1923 just before the merger that created MGM. 167 acres that eventually became, under LB Mayer's aegis, 30 soundstages, office buildings, dressing rooms, 7 warehouses with furniture, props, and draperies, 37 acres of permanent exterior sets including the town of Carvel, home of the Hardy family, the Victorian street from Meet Me in St. Louis, the house where David Copperfield lived, the street where Marie Antoinette was transported to the guillotine, jungles, rivers, a zoo, and 13 miles of paved road. In its heyday, there were 6000 employees, 40 cameras, 60 sound machines; 33 actors designated as stars, 72 featured players and 26 directors, with 16 to 18 pictures being shot at any one time.
Irene was never one to credit another with her ideas about culture and aesthetics but in fact she and her husband were inspired to collect by David’s partner in Selznick-International, the fabulously wealthy New York prototypical WASP, John Hay (Jock) Whitney, and by their close friends Dorothy and Bill Paley (he the founder and head of CBS).

As was everything for the Mayer girls, collecting pictures was a socially competitive thing. In those palmy days, both girls, the only true princesses of Hollywood ever, always had their eye on society. They learned that from their father. For Irene it also served the purpose of impressing her father with her highbrow taste, as well as one-upping her sister over whom no love was ever lost. It also served notice on that sister. And sister noticed.

So, after several years of goading Billy Goetz about his dead books, on Christmas Eve 1939, under the tree along with literally hundreds of beautifully wrapped and very expensive gifts, Edie found a small package wrapped in brown paper and tied with brown string.

It probably came as no surprise because Edie was too controlling to be kept out of the loop on a big secret. Nevertheless, like a scenarist working on one of her father’s pictures (the silent ones), in her recollection, she created the mise en scene for the story to unfold, which was in this case:

When she impatiently tore away the paper, the first thing she saw was the little brass nameplate: Renoir. She was so “overcome with emotion that Merle had to lend (her) a hankie.” Merle being Merle Oberon, then the wife of Sir Alexander Korda (and called as she wished to be, Lady Korda), who was staying with the Goetzes at their rambling Cape Cod style clapboard mansion at the beach in Santa Monica because Sir Alex wanted to shelter his wife from the winds of war in Europe. At the time Merle had been making “Wuthering Heights” and Sir Alex probably didn’t want his famously randy wife to be too footloose and free for her fancies.
The first picture that became the cornerstone of the Goetz collection painted by Renoir, c. 1916. Purchased in 1939 and later sold at Christie's in 1988 for $1,000,000.
After Billy Goetz’ initial gift of a Renoir to his wife, (which sold at auction almost fifty years later for $1 million), over a period of fifteen years, and especially in seven years after World War II, the Goetzes acquired more than fifty pieces of fine art and sculpture including works by van Gogh, Gauguin, Degas, Dufy, Fantin-Latour, Cezanne, Picasso, Braque, Bonnard, Lautrec, Monet, Manet, Matisse, Renoir, Roualt, Sisley, Morisot, Soutine, Vlaminck, Derain, Modigliani and Vuillard.

Their purchases were augmented by two gifts – a Boudin bequeathed to Edie by Cole Porter in 1964, and a Picasso given to them by their dealer, Sam Salz (which fetched $8 million at auction after Edie’s death).

It was completely private, exhibited publicly only once, in San Francisco in 1959. Both Goetzes, while being rank amateurs as art experts, had an especially good eye with a strong sense of color. In 1972, three years after William Goetz’ death at age 66, to pay the taxes on his estate, sixteen pictures were auctioned off by Sotheby’s for more than $3 million. That was considered a record-breaking sale in those days but it was nothing compared to the final sale in 1988 of 28 pieces from the collection for $81 million.
La Plage à Trouville by Claude Monet, 1870.
Chaim Soutine's Le Chasseur, 1926.
Modigliani's Lunia Czechowska, 1918.
The Goetzes life was quintessential Hollywood, more glamorous than almost any star, full of wealth and privilege. Once when Billy bought Edie a Rolls limousine matching the size of the Queen, she complained that “now everyone will know wherever I go.” Half-true for the small town that Hollywood was. They lived like real royalty. Edie’s last English butler Harold Lodge, who’d come from service in the Royal Household, said that “Madam was more royal than the Queen herself, more like the Queen Mum.” He meant that as a compliment, explaining that the Queen Mother cared deeply about her staff.

According to Armand (Ardie) Deutsch, the Sears-Roebuck heir who was a close friend of Billy Goetz and who lived most of his adult life in Los Angeles and worked at MGM under Dore Schary (who succeeded L.B. Mayer as head of the studio): “Edie reigned for thirty years over a kingdom that finally, like Norma Desmond’s disappeared and left her alone.” Her chef was always the best in Southern California and when they traveled (on their private DC-3 airliner – this was before private jets), the chef went too – along with Edie’s personal maid and Billy’s valet.

Boudin's Trouville Scène de Plage, 1879. Bequeathed to Edie Goetz by Cole Porter.
In her heyday an invitation to dine at one of the Goetz mansions at the beach or Bel Air, and later, finally, Holmby Hills, were events that no one turned down. Billy Goetz was a convivial host who poked fun at everyone including his wife and her deeply self-serious sister Irene. Although everyone laughed (including Irene), she was not amused, referring to his language as “disgusting” and his character as “a schlep.”

Edie, who never so much as boiled an egg in her entire lifetime, claimed she could taste a dish just from reading a cookbook. She considered her dinner parties her greatest achievement because of that and because she “was not impressed by famous people.” "I’d met them from the time I was a little girl,” she explained, “so I was very good at seating people.”

She always had “the greatest food in Hollywood,” recalled Billy Wilder, “the greatest pictures,” and a guest list that impressed even the guests. “Only the stars were invited,” noted Ardie Deutsch, “Stars, star directors and star producers, in that order. No writers unless it was Gar Kanin, Cliff Odets, Moss Hart, Truman (Capote) or Gore Vidal.”

Having reviewed her meticulously kept records confirm that the most casual dinners (for eight or ten) were often as not made up of Gary and Rocky Cooper, Annabella and Tyrone Power, Leland and Slim Hayward (and later Pamela Churchill), Mary and Jack Benny, Claudette Colbert and her husband Dr. Jack Pressman; Jimmy and Gloria Stewart. When the list expanded, so did its luminescence – Clark Gable, Cary Grant, Irving Berlin, Cole Porter, Joan Crawford, Elizabeth Taylor, Barbara Stanwyck, Judy Garland, Frank Sinatra. When Garland or Sinatra entertained after dinner, Johnny Green who ran the MGM orchestra, played the Steinway. Edie had fashioned her entertainments in the style of Frances Goldwyn, Dorothy Paley, and afterwards on Dorothy’s successor Babe Paley. Only they, in her opinion, could match her. Irene granted her that, rather than compete on a level she regarded as inconsequential.

After Bill Goetz died and Edie fell almost instantly from grace, many made fun of her hifalutin ways. Nevertheless, Jean Howard who first went to dine at the Goetzes as the date of Cole Porter, recalled “for years those same people who now made fun of her all kissed her ass to be invited.”

Born on a swelteringly hot August day in 1905 over her maternal grandfather’s kosher butcher shop in the bleak milltown of Lawrence, Massachusetts, she was not a pretty child, even almost ugly, resembling her father as she did, sharp-faced, small, intense, almost suspicious eyes, thin lips and a slightly receding jawline that came to a point. But she was “dainty” and feminine and to the adoring father, a princess who would inherit, along with his countenance, his temperament which was singleminded and volatile.

Twenty months later, Irene was born. She was the pretty child, resembling her mother with her dark hair, bright brown eyes and soft olive complexion. She too would have many of her father’s characteristics although her willfulness would never quite match, or more specifically, overwhelm his ... or her sister’s.

When the girls were barely teenagers (and still at father’s insistence, sharing the same bed and room), Mayer moved his family to California where he set up production offices in the old Col. Selig Zoo on Mission Road (where he met Leo the Lion) in what is now downtown Los Angeles. Within four years the hyperactive producer merged his fledgling company with Marcus Loew’s floundering Metro Pictures and Sam Goldwyn’s bankrupt production company, creating Metro-Goldwyn-Mayer.

The first great epic of the newly formed MGM was an already in production Ben Hur which was hemorrhaging money. Mayer went to Italy to try to salvage it, taking (left to right) Margaret, Irene, and Edie (striking a pose).
Although the sisters were children of the industry, their father was vigilantly protective. When they traveled with him to Germany to meet the director Mauritz Stiller and his protégé, the young unknown and then overweight Greta Garbo, the closest they came to the actress (who was a couple of years younger) was in sharing an elevator. Once while sitting in front of the house on the beach in Santa Monica, Joan Crawford (also younger than they) came jogging by in shorts and a cotton blouse (“with no bra underneathe”). They invited her in for lunch. Later when their father heard about it, he exploded in rage: “How dare you socialize with an actress!”

Irene was intimidated by her father’s outburst but Edie fought back: “Why don’t you lock me up in a convent and throw away the key if you want me to be the Virgin Mary?!” she yelled back at her father.

Although the two were always together, they couldn’t have been more incompatible. Edie liked clothes and makeup and romantic novels. She dreamed of running away to New York to become an actress on the stage. She took her fantasies seriously and was oblivious to Irene’s ridiculing them. As it happened, the special attention she received as a child when she was asthmatic, she was able to garner all her life. Irene, on the other hand, dreamed of a serious life – she wanted to go away to college – to Vassar or Smith or Radcliffe and become a scientist.

However because of their possessive father, the only life the girls had was the picture business. They went to every screening, every preview that he did. They learned story and camera technique like pros. Irene was interested. Edie just wanted to be a star, preferably like Norma Talmadge. Soon Irene had the reputation in the community for being the smart one. When her father said “if she had been a man she could have run a studio,” she was flattered but resentful also. The resentment, however, was focused on Edie whom Irene considered selfish, vain and silly.

“Mr. Mayer,” according to screenwriter/playwright Leonard Gershe, “handled Edie and Irene the same way he handled everybody else: divide and conquer.”

Lillian Burns Sidney
He was effective. Both girls went after their goals and objectives ferociously and competitively, always mindful of the other and especially “who Dad loved the most.” The opinions were mixed. Friends of Irene’s felt it was she who Dad loved the most. On the other hand, Jack Cummings, Mayer’s nephew (by his sister Ida) felt it was unquestionably Edie. Jean Howard agreed: “It was Edie; he adored Edie.” Lillian Burns Sidney, the only woman executive at the studio and perhaps the only one who openly opposed him when she disagreed, rejected both assessments: “The only person he ever loved was himself. He was a great filmmaker but a completely selfish, self-centered man.”

The sisters’ rivalry affected every area of their lives although publicly they always put up a front. Louis and Margaret doted on Edie and her “frail” health. This galled Irene. But by the time they were young women, Irene was the popular one with the young set like the Thalbergs, Selznicks and Schulbergs. She was the one Mr. Hearst would invite to visit and talk with him when he was in residence at Marion Davies' beachhouse up the road. She was also the first to be asked out on a date.

However, if Edie didn’t have a date, Irene couldn’t go. That was Dad’s edict. Furthermore, Edie never seemed humbled by her lack of popularity. She appeared not even to notice. In fact, as she matured, in Irene’s eyes, Edie became more self-centered, more self-obsessed and more demanding; not to mention impatient with Irene’s resentments. “I don’t know why Irene was always so jealous of me,” she would say decades later, feigning innocence, ignoring her sister’s rage.

On April 29, 1930, a little more than a month after Edie married Bill Goetz, Irene and David married. L. to r.: LB Mayer, Irene, David Selznick, and Margaret Mayer.
The final blow for Irene came when she was twenty-two and David Selznick asked her to marry him. Dad was not pleased. But instead of rejecting the idea, he set a condition: that they wait until Edie married. Irene was outraged; Edie didn’t even have a steady boyfriend. And as far as she was concerned, Edie might never have a steady boyfriend: “Who could put up with her?” she wrote in her memoir a half century later, still seething at the thought of it.

As luck would have it for all parties, Billy Goetz came along. Irene wrote in her memoir that it was arranged between Dad and Harry Goetz – Billy’s oldest brother – that both men would kick in $500 a month for living expenses for the couple. Wedding plans were made. Dad had bought his princess a prince.

600 attended Edie and Billy’s wedding. Irene was maid of honor and the ten bridesmaids were all MGM stars – including Marion Davies, Vilma Banky, Clara Bow, Billie Dove and Carmel Myers. Edie’s heroine Norma Talmadge and her husband Gilbert Roland lent the newlyweds their apartment and gave them a cook for a year. Dad provided a car and a chauffeur (Edie never learned to drive either).

All Hollywood competed in the lavish gift-giving to the newlyweds. Irene noted in her memoir that it was the first indication their father ever had of his importance in the community. Mr. Hearst who had an independent production company (for Miss Davies) at Metro, saw to it that the Hearst papers gave extensive coverage to the marriage of the “filmland princess.”

A month later, David and Irene were married in a contrastingly simple wedding. David’s brother Myron (the agent who brought Vivian Leigh to David to play Scarlett O’Hara) was best man. Edie was matron of honor.

The 1930s were the decade of the Young Selznicks. David was head of production at RKO. It was he who first signed up Fred Astaire (whose dance team with his sister Adele – considered the star of the two – had broken up when she married an English marquis). For a short while, David went over to his father-in-law’s studio and then teamed up with Jock Whitney with his efforts culminating in “Gone With the Wind.”

LB Mayer and his son-in-law Bill Goetz
Still in their twenties, they entertained on a grand scale, and always exclusively for Irene was her own brand of snob: “how can you invite him?” she once asked a friend who’d included Julius J. Epstein (“Casablanca”) on her guest list; “he’s just a writer!”

1939 was the greatest year in the history of filmmaking in the 20th century. It was MGM’s greatest year and for Edie’s brother-in-law David, it was the year of “Gone With the Wind,” still arguably the most popular movie of the century. The decade of the 30s for the Goetzes, however, was slow going, comparatively. There were no “achievements” in the picture business for Billy Goetz who was, instead, the butt of the famous Hollywood remark about “the son-in-law also rises.”

Stay tuned for the Final Chapter tomorrow



August 16, 2005, Volume V, Number 141
Photographs courtesy of Lion of Hollywood; The Life and Legend of Louis B. Mayer

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