We
had a marvelous (and overly filling – i.e., stuffed)
luncheon at the White Elephant. Scallops,
oysters, clams on the half-shell and lobster for those
of us whose eyes are bigger than our stomachs. Fish and/or
beef for those who eschew shellfish (and there are those).
All washed down with a chardonnay or an iced tea, depending.
 |
Adam
at the luncheon table
|
|
I sat next to Adam Katz and asked him about his
business. Or rather, I should say, his passion,
for it is that. When he was a ten year old, his father took
the family on a flight to South America and then on to Capetown,
South Africa. On the flight from Buenos Aires to Capetown,
the pilot asked the boy if he’d like to sit in the
cockpit. And there you have it; the best laid plans were
made then by
the universe. When he
was 17 his mother gave him flying lessons to quell his enthusiasm.
When he was 18 he got his first pilot’s license. The
family is in the real estate business (three generations – 1000
apartments in Manhattan).
Nevertheless he started buying planes in the 1990s. In 2001 he
started Talon Air with one plane – a Twin Cessna – and
one pilot (him). Today there are eight aircrafts, 23 pilots and
a total staff of 35 working out of their offices at Republic
Airport in Farmingdale.
Although he’s a real estate lawyer, by profession, or was
until Talon was created, his goal is a dozen aircrafts and a
business catering to corporate and wealthy clients who prefer
flying private for a variety of reasons. Flying private is a
big big business today. It’s easy to see why, if you can
afford it (a gigantic IF, to be sure). You go to the airport,
get on the plane and fly away. No hassle.
Adam Katz is a stickler for details. I noticed
it when he talked about his various aircrafts. I noticed it when
he seated us all at his lunch. I noticed it in the itinerary
printed up for the few of us, right down to the left and the
right and the left you had to make to get from airport to restaurant.
I noticed it with the itinerary time and mileage from airport
to restaurant (2.35 miles, eight minutes). I noticed it when
he showed me every inch of the craftsmanship and beauty of his
baby, this G IV.
 |
The
main street in Nantucket
|
|
So I asked him how he planned to compete in a world where a company
like Netjets has 550 planes and some of the richest, most famous
and most powerful people flying with them.
Competition to this enthusiast with an eye for detail is
simple: A contract with Talon requires no commitment other
than the commitment
to that flight. And competitively it’s cheaper, price-wise.
There are turbo-props to reach smaller airports — his planes
can land in 6000 airports all over the country. Unlike his competitors,
the client also gets door-to-door service, five-star chef (Daniel,
duCasse) meals, concierge service (cars, theatre, restaurants
at destination), spa-services (from the newly launched Cornelia
Spa on Fifth Avenue). Clients coming into the US get custom overflights
(which means they can avoid the big international airports),
and there is no liability of ownership. He even subscribes to
a service called Medlink to take care of medical emergencies
anywhere – nationally or internationally.
He gave me all this information over lunch along with volumes
of details about how he maintains his planes, how his staff
brings a hands-on expertise (along with his contagious enthusiasm)
to
their work. I’m a glutton for information when it comes
to people who have a passion for their business. I admire it,
and although I’m no executive, I relate to it. |